Data Cleansing

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“We used B2B to help increase our sales revenue over a couple of years, we have seen a huge impact on revenue that easily gives us a solid ROI.”

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Amanda Seyfried
Founder & CEO, Arcade Systems

Data Cleansing

Data cleansing, data cleaning, or data scrubbing is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant, etc. parts of the data and then replacing, modifying, or deleting this dirty data or coarse data.[1] Data cleansing may be performed interactively with data wrangling tools, or as batch processing through scripting.

After cleansing, a data set will be consistent with other similar data sets in the system. The inconsistencies detected or removed may have been originally caused by user entry errors, by corruption in transmission or storage, or by different data dictionary definitions of similar entities in different stores.

Range of industries

Travel and Aviation
Consulting
Business Services
Consulting
Consumer Products
Consulting
Financial Services
Consulting
Energy
Consulting
Transport & Logistics
Consulting

Business Benefits

Data Extraction will give you these direct benefits:

  • Save huge amounts of time researching & data mining
  • Identify new products and services in the market place
  • Identify potential customers through datasets
  • Increase sales revenue through strategic data
  • Cut business expenditure on wages and resource
  • Automating sales process to maximise efficiency

Strategy development

  • Sales
  • Marketing
  • Staffing

Through saving time and resources you can invest in marketing, sales and staffing to help grow your business.

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